They have many differences in file size, video resolution, subtitles support and so on. We have reviewed the most common video formats and codecs.
Best social media videos how to#
How to Choose the Best Format for Social Media Platform?
Best social media videos mp4#
The multifunctional and easy-to-use MP4 format is getting more popular for sharing video in social media as it’s supported by both web and online browsers and is compatible with HTML5. The video file uses the encoding of the MPEG-4 and audio is saved with AAC compression. The MP4 (MPEG-4) format is ideal for social media because it separately compresses audio and video files, so the video gets smaller while the quality remains high. MPEG format is the most commonly used format for creating downloadable films and broadcasting television programs. Actually, it’s the smallest video file on the Internet, and probably the only video format that can be used in email. WMV format maintains good quality with small file size. WMV is a video compression format from Microsoft Windows, which is supported by Windows Media player. Therefore, this format is not suitable for social networks as most viewers won’t be able to watch your video. The videos in the FLV format is not playable on such devices as iPads and iPhones.Flash format is not supported by iOS devices.This media container has its limitations: The new Flash plugin uses the upgraded H.264 codec. You can also create videos based on Adobe Flash. After that, it can be posted on social networks and other sites.
After you have finished editing, render the video with H.264 encoding in MP4 format. If you shoot video in MOV format, edit it in MOV format too. MOV format is commonly used on some websites but is never used in social platforms. This system works with both Windows and Mac OS. The format of the MOV file works with the file format of Apple QuickTime. AVI files are supported by most popular browsers, though this format is rarely used now, in contrast to the more popular MP4 format. So the video file will be too large to share it on social media. It has a small degree of video compression, which results in minimal loss of image quality. We can see which container was used by the file extension, that’s why a container itself is usually associated with the file format.ĪVI is the oldest format designed by Microsoft for Windows. The most prevalent video codec is H.264, but there are a lot of them, including DivX, MPEG, XviD, and others.Ī container is like a box which contains various components of a video: images, audio, and other. A codec reduces the video size so it can be played and stored uncompressed video weighs too much.
Best social media videos free#
The basic feature that distinguishes one from another is the video codec used.Īs a rule, a digital video file consists of two parts, a codec, and a container.Ī codec is a program that encodes and compresses multimedia data, particularly video or royalty free music. But first, let's define what codecs are and what video formats exist.Įven if you don’t professionally deal with the video, you probably know that there are plenty of video file formats. Here's the list of the most popular video formats and guidelines on how to edit and encode video for social networks in the best quality. When you think that the hardest shooting and editing part is done, and you're almost ready to share your video with the world, then comes the question of how to encode it right.
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